Who We Are

Who We Are

Specialist Machinery Sales (SMS) is a machine tool broker supplying metalworking machinery to Australia, SE Asia, and New Zealand. We are the agent for European machine tool builders that specialise in supplying steel processing and structural steel machinery around the world. Specialist Machinery Sales clients know how machines are going to deliver efficiency optimisation and improved revenue into their business for the next 10 years.

SMS Celebrating 14 Years of Delivering Superior Machinery Strategies


What value do we bring to your business?

Partnering with a machine tool consultant with the pedigree to match your business’ strategy, competitive positioning and ambitions can be challenging. Not with SMS! The value of engaging SMS support and participation in the design process that creates a machine tool specification that maximises value and ROI has been consistently achieved by SMS clients.

How to understand the need for change?

There are many alternatives to consider when production capacity is being reviewed; these include whom to partner with, how to make that choice, and knowing what you will get at the end. With clients servicing a variety of sectors their demands include CNC machine tools, sheet and fabrication, structural steel machinery, and robotic welding solutions to the Asia Pacific region. This is the culmination of a fully supportive and collaborative relationship motivated by your success.


Want to learn more…?

Contact Specialist Machinery Sales today to discuss a superior machinery strategy for your business.



Managing Director