Who We Are

Who We Are

Specialist Machinery Sales (SMS) is a machine tool broker supplying metalworking machinery to Australia, SE Asia, and New Zealand. We are the agent for European machine tool builders that specialise in supplying steel processing and structural steel machinery around the world. Specialist Machinery Sales clients know how machines are going to deliver efficiency optimisation and improved revenue into their business for the next 10 years.

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What value do we bring to your business?

Partnering with a machine tool consultant with the pedigree to match your business’ strategy, competitive positioning and ambitions can be challenging. Not with SMS! The value of engaging SMS support and participation in the design process that creates a machine tool specification that maximises value and ROI has been consistently achieved by SMS clients. Check our latest machinery portfolio here.

How to understand the need for change?

There are many alternatives to consider when production capacity is being reviewed; these include whom to partner with, how to make that choice, and knowing what you will get at the end. With clients servicing a variety of sectors their demands include CNC machine tools, sheet and fabrication, structural steel machinery, and robotic welding solutions to the Asia Pacific region. This is the culmination of a fully supportive and collaborative relationship motivated by your success

SMS Customer Loyalty Program

Exciting news to our beloved and loyal clients! Specialist Machinery Sales is excited to announce our Customer Loyalty Program - this is in partnership with our COO and Todd's spouse - Kate Byford who owns a houseboat hire/drive business, moored at the heart of Riverglen Marina. Clients who have purchased machines from the beginning of 2021 are entitled to a special offer to go onboard and enjoy your wow factor holiday with your family, relatives, or friends, and even your dogs! 

Wow Houseboats brings your newest houseboat holiday buddy - Wow Factor - a 12 berth hire/drive houseboat with two levels of luxury. Located on the Lower Mighty Murray River only 30 minutes from Hahndorf and the Adelaide Hills Wine region, one hour from Adelaide and 7 hours from Melbourne. Wow Factor Houseboat has stylish features that will ensure an unforgettable houseboat holiday during any season.

Visit their website https://wowhouseboats.com.au/ for more information.

Join our LinkedIn Group

Join our growing and exclusive LinkedIn Group - Innovating Structural Steel Processing and Fabrication Group. In this group, we bring in thought leadership content, topics, trends and challenges within the steel industry and steel processing automation. We encourage everyone to share your business challenges and solutions that you have encountered and how steel processing automation had helped achieved your business objectives.


Want to learn more…?

Contact Specialist Machinery Sales today to discuss a superior machinery strategy for your business.



Managing Director