PEST ANALYSIS – EXPANDED MARKET PENETRATION
POLITICAL
- Ecological/environmental issues
- Current legislation home market
- Future legislation
- Asian/Australasian legislation
- Regulatory bodies and processes
- Government policies
- Government term and change
- Trading policies
- Funding, grants and initiatives
- Home market lobbying/pressure groups
- International pressure groups Wars and conflict
ECONOMIC
- Home economy situation
- Home economy trends
- Overseas economies and trends
- General taxation issues
- Taxation specific to product/services
- Seasonality/weather issues
- Market and trade cycles
- Specific industry factors
- Market routes and distribution trends
- Customer/end-user drivers
- Interest and exchange rates International trade/monetary issues
SOCIAL
- Lifestyle trends
- Demographics
- Consumer attitudes and opinions
- Media views
- Law changes affecting social factors
- Brand, company, technology image
- Consumer buying patterns
- Fashion and role models
- Major events and influences
- Buying access and trends
- Ethnic/religious factors
- Advertising and publicity Ethical issues
TECHNOLOGICAL
- Competing technology development
- Research funding
- Associated/dependent technologies
- Replacement technology/solutions
- Maturity of technology
- Manufacturing maturity and capacity
- Information and communications
- Consumer buying mechanisms / technology
- Technology legislation
- Innovation potential
- Technology access, licensing, patents
- Intellectual property issues Global communications