PEST Analysis – Expanded Market Penetration

PEST ANALYSIS – EXPANDED MARKET PENETRATION

POLITICAL

• Ecological/environmental issues
• Current legislation home market
• Future legislation
• Asian/Australasian legislation
• Regulatory bodies and processes
• Government policies
• Government term and change
• Trading policies
• Funding, grants and initiatives
• Home market lobbying/pressure groups
• International pressure groups Wars and conflict

ECONOMIC

• Home economy situation
• Home economy trends
• Overseas economies and trends
• General taxation issues
• Taxation specific to product/services
• Seasonality/weather issues
• Market and trade cycles
• Specific industry factors
• Market routes and distribution trends
• Customer/end-user drivers
• Interest and exchange rates International trade/monetary issues

SOCIAL

• Lifestyle trends
• Demographics
• Consumer attitudes and opinions
• Media views
• Law changes affecting social factors
• Brand, company, technology image
• Consumer buying patterns
• Fashion and role models
• Major events and influences
• Buying access and trends
• Ethnic/religious factors
• Advertising and publicity Ethical issues

TECHNOLOGICAL

• Competing technology development
• Research funding
• Associated/dependent technologies
• Replacement technology/solutions
• Maturity of technology
• Manufacturing maturity and capacity
• Information and communications
• Consumer buying mechanisms / technology
• Technology legislation
• Innovation potential
• Technology access, licensing, patents
• Intellectual property issues Global communications