Case Study – Guaranteed ways to ensure your strategy to invest in a plasma machine will close the gap the investment was intended to meet

GUARANTEED WAYS TO ENSURE YOUR STRATEGY TO INVEST IN A PLASMA MACHINE WILL CLOSE THE GAP THE INVESTMENT WAS INTENDED TO MEET

Commercially, we all have clients where it is difficult to influence a buyer to change their mind about a particular investment strategy. Instead of basing their capital expenditure proposal on forecast principles, they use faith principles that are not supported with evidence-based metrics.

A buyer that has a defined strategy to invest in the best machine for their workshop, with a specification that meets their performance outcomes to close the gap, has driven the need for change, has a successful business and is respected by their peers.

When a fabricator is ready to invest in their first plasma/drilling machine and is stretching their knowledge outside their area of expertise they will often find comfort in familiarity, prior knowledge and peer relationships. Seeking knowledge from subject matter experts assist a buyer’s dynamic loop of learning from unconscious/conscious knowledge to unconscious/conscious knowledge.

For many fabricators investing in a plasma/drilling machine is the first significant capital equipment purchase the business has made. This is the case when fabricators historical strategy was to order steel processing of plasma/drilled parts from steel service centres that have expertise in this area.

Most of the time the fabricator knows what plasma cutting machine their suppliers are using and are satisfied that the parts supplies pass their goods received QA/QC standards. Due to familiarity, the fabricator uses their supplier's machine for the basis of the CAPEX proposal. The risk with this strategy is that the specification that may have been appropriate 5-10 years ago, for any machine decision, maybe redundant today and not close the gap in the current market to earn the fastest ROI available.

Specialist Machinery Sales works in partnership with a business to design a plasma cutting machine specification. This allows you to meet performance outcomes and results in a competitive advantage.